james mills


phone: (UK) +447525 066233

           (AU) +61 481 439 935


email: jamesalanmills@gmail.com

professional portfolio

2022


In 2021, Sipsmith partnered with globally renowned tennis tournament Wimbledon to assist in building our global credibility and brand fame. The campaign strategy and lead messaging were developed in-house, with creative development split between our in-house team and select agencies. Below is a selection of my work from across the 2021 and 2022 campaigns.


LAUNCH

THIS SECOND

OUTING FOR

MR SWAN SEE'S

HIM getting rather carried away during a visit to the iconic wimbledon centre court - all rendered in stop motion

THE PROJECT: WIMBLEDON ATL

mEDIA: TV, OOH, DIGITAL

BRIEF / CLIENT: JAMES MILLS

CREATIVE: OGILVY


THE PROJECT: WIMBLEDON LAUNCH FILM

mEDIA: SOCIAL MEDIA, DATABASE, PRESS

CREATIVE / STORYBOARD: JAMES MILLS

PRODUCTION: MANY MAKERS


ATL

PROJECT: WIMBLEDON welcome

mEDIA: waterloo digiTAL screen

concept: james mills

development: OGILVy

production: ogilvY



Campaign: Wimbledon

1

SOCIAL


this video

was part of an activationboth on social media and on-site at wimbledon

THE PROJECT: WIMBLEDON SWANCIERGE

mEDIA: social, youtube pre-roll & PRESS

cREATIVE CONCEPT: JAMES MILLS

DEVELOPMENT / PRODUCTION: LIVEWIRE


THE PROJECT: PERFECT YOUR SERVE 2021

mEDIA: YOUTUBE PRE-ROLL

CREATIVE concept: JAMES MILLS

DEVELOPMENT/ PRODUCTION: ACNE


THE PROJECT: STRAWBERRY SMASH LAUNCH 2021

mEDIA: YOUTUBE PRE-ROLL

CREATIVE CONCEPT: JAMES MILLS

PRODUCTION: MANY MAKERS


2

ACTIVATION / BTL

THE PROJECT: WIMBLEDON ON-SITE 2021

mEDIA: EVENT SPACE

CLIENT CREATIVE LEAD: JAMES MILLS

FREELANCE CREATIVE SUPPORT: tess acheson at studio beam

creative DEVELOPMENT AND BUILD: OCTAGON


THE PROJECT: WIMBLEDON BTL 2020

mEDIA: ON AND OFF TRADE ASSETS

CREATIVE CONCEPT:JAMES MILLS

PHOTOGRapher: jason bailey

design: sipsmith in=house


3

During Christmas 2018 we worked with activation agency Hot Pickle to create a retail experience on London’s Piccadilly. Offering a full-service bar and a masterclass area, the store was designed as a haven from the hustle and bustle outside. The store look and feel, displays, and windows were designed in-house by Sipsmith, with the retail experience, bar design and build by Hot Pickle, with input from Sipsmith.



concept artwork for the front of store alongside the live activation

THE PROJECT: The gin shop

mEDIA: retail space

in-house creative lead: JAMES MILLS

agency: hot pickle (development, experience & build)



The Gin Shop

4

We launched our first non-alcoholic spirit at Sipsmith, FreeGlider, in 2020 and we wanted the product to have a separate identity to the main brand with a focus on the uplifting experience of consuming it, rather than on what was missing (alcohol). This was interpreted literally with a sky-blue look and feel with drinks defying gravity in mid-air.


THE PROJECT: freeglider launch

mEDIA: digital 6 sheets, youtube, social

BRIEF / LEAD CLIENT AND CONCEPT: JAMES MILLS

creative DEVELOPMENT: Ogilvy

photographer: jonathan knowles


SOCIAL

LAUNCH

THE PROJECT: freeglider image

mEDIA: organic social

styling: james millS

photographer: macgregor marshfield

in-store


the swancierge WAS A JOINT 'DRY JANUARY' ACTIVATION WITH THE PUBLICATION SHEERLUXE

THE PROJECT: freeglider swancierge

mEDIA: activation on social and press

CONCEPT & STORYBOARD: james mills

film production: many makers


FreeGlider

ACTIVATION

5

THE PROJECT: WHOLE FOODS KENSINGTON WINDOW

CONCEPT: JAMES MILLS

DESIGN: SIPSMITH

PRODUCTION:3rd party




the london skyline was handcrafted out of card & paper, with the river thames recreated with juniper berries

The 3d mirrored geode refracted the screen behind it to give the impression of infinite swans for Selfridges 2019 "Future Fantasy Christmas"

window

THE PROJECT: SELFRIDGES OXFORD STREET WINDOW

BRIEF & CONCEPT: JAMES MILLS

CREATIVE DEVELOPMENT AND DESIGN: OGILVY

PRODUCTION AND TECHNICAL DEVELOPMENT: CLEMENTS CREATE



Brand Displays

6

Mr Swan was the first ATL campaign from Sipsmith. The character was designed to embody the wit, charm and humour that is intrinsic to the brand's personality. The entire film is stop motion animation - mirroring Sipsmith's handcrafted distillation process. Mr Swan's jacket even has inside pockets - true attention to detail.


Mr Swan was

sipsmith's first major atl campaign and after a VERY positive INITAL reception, the character has become a figurehead for the brand globally

THE PROJECT: Mr Swan

mEDIA: CINEMA, TELEVISION, VOD, PRINT

BRIEF / LEAD CLIENT: JAMES MILLS

creative DEVELOPMENT: Ogilvy



mr swanexplores

the usa in thisbespoke

creative for a non-uk

market

THE PROJECT: ACROSS THE POND

mEDIA:SOCIAL AND YOUTUBE PRE-ROLL

BRIEF / LEAD CLIENT: JAMES MILLS

creative DEVELOPMENT: Ogilvy


Mr Swan

7

PAUL SMITH

This collaboration with Paul Smith was launches exclusively in Selfridges, the design encapsulating the handcrafted nature of both brands.

THE PROJECT: PAUL SMITH COLLABORATION

mEDIA:PHOTOGRAPHY, IN-STORE DISPLAY, EVENT ASSETS

IN-HOUSE CREATIVE LEAD: JAMES MILLS

DESIGNER: SIPSMITH IN-HOUSE TEAM

READY-TO-SIP

This 'ready-to-sip' G&T in a can was launched in major train stations across the country to appeal to the British love of countryside picnics.

THE PROJECT: READY-TO-SIP G&T CAN

mEDIA: SOCIAL, 6 SHEETS, STORE DISPLAY

CONCEPT / CREATIVE DEVELOPMENT:

JAMES MILLS

ILLUSTRATOR: LIAM O'FARRELL (FREELANCE)

FURTHER PRODUCTION: SIPSMITH IN-HOUSE


Launches

8

Thank you


phone: (UK) +447525 066233

           (AU) +61 481 439 935


email: jamesalanmills@gmail.com